A few weeks ago I was grocery shopping with a friend and I saw the Batman logo-shaped Reeses cup and I told my friend, "There's no need to do all this. It's not like people aren't going to see the film." And she watched as I took my Reeses Batman and my Batman pez dispenser to the cash register and said, "I guess they know there's *some* people who would actually buy it.
See, to me that makes me take them *more* seriously. Because they obviously care about my candy needs. And aren't going the obvious "Hershey's dark chocolate bats" route. They added peanut butter! Which is obviously representative of the dichotomy that is Batman/Bruce Wayne.
*cough*
(Yeah, I'm just glad someone is doing something cool with Reese's. *g*)